See the story your buyers already believe. Win more of the deals already in front of you.
Your buyers walk into every conversation carrying assumptions, past experiences, and quiet worries that shape their decisions long before pricing, features, or demos matter.
Flank helps B2B SaaS teams uncover those underlying narratives to deliver clearer messaging, sharper sales conversations, and more confident teams. All built from what your buyers actually think, not what we hope they think.
You’re building something meaningful in a noisy market. We help you understand how buyers see your category today — and how to position your product in a way that feels honest, differentiated, and believable.
GTM Leaders
Your teams are navigating complex deals, limited time, and skeptical buyers. We give them simple, usable insights and tools that speak to the realities of your market.
Product Marketers
You’re expected to message clearly, enable sales, and stay ahead of the competition. We help you understand what buyers already assume to be true and then build assets that meet the market where it really is.
Common pains
Founders
You’re building something real, but buyers don’t always understand the story behind it.
You get asked “Why you?” and don’t always have a clear, simple way to cut through the noise and meet buyers where they are.
GTM Leaders
Deals slow down when reps get caught off guard by competitor questions they didn’t see coming.
It’s hard to know the true reasons you’re winning or losing, every answer feels partial or filtered.
Competitive intel lives across Slack threads, docs, and tribal knowledge, leaving your team uncertain in the moments that matter most.
Product Marketers
Sales needs clearer, more grounded material, but you’re pulled in too many directions to stay ahead.
Your messaging risks sounding similar to competitors, and you’re trying to figure out how to explain your value in a way buyers instantly understand.
How Flank helps
Competitive Landscape Analysis
We map your competitive set through the lens of how buyers actually talk about your market. Not just features and claims, but the beliefs, assumptions, and category stories that shape how choices are made.
You get a grounded, human view of where you stand today and what narrative is pushing buyers toward (or away from) you.
Battlecards
Short, honest, and deal-ready. Built for the moment your rep hears, “We’re also looking at X,” and needs to speak to the buyer’s real worries, not just a feature grid.
We create concise, custom content that cuts to what matters: key differentiation, landmines, and objection handling.
Win/Loss Insights
We look beyond surface-level reasons and dig into the beliefs buyers carried into the deal:
What they assumed to be true about your category
What they feared might go wrong
How competitors shaped expectations
And what ultimately shifted their confidence
It’s not just what happened, it’s the story behind why it happened.
Competitive Intel Drops
We track key competitor moves and explain how they’re trying to influence the narrative in your market (and how, if at all, you should respond).
Clear, grounded guidance. No panic. No theatrics. Just signal over noise.
Want us to build it or empower your team to run it?
We can deliver these services directly or structure AI-ready workflows and prompts so your team can maintain and evolve them on their own.
Why Flank feels different
Built on lived experiences, not theory
We’ve built competitive and product marketing programs in-house at B2B SaaS companies. We know how GTM teams think, and how messy competitive intel can become. We bring that experience directly to every engagement.
An outsider perspective that helps you see more clearly
Internal competitor intel is often scattered, biased, or stale. We sit just outside your org, which makes it easier to say the quiet parts out loud and give your GTM team a clearer view of what’s really happening.
Useful from day one
Most CI programs take 6+ months to stand up. Meanwhile, your team is already in the field. We get you useful assets in weeks so reps can start having sharper competitive conversations right away.
Packages
Foundation
A clear understanding of your buyers and competitors, and the practical tools to act on it.
Includes:
Competitive Landscape Analysis
Battlecards
Positioning Review
Key Buyer Beliefs Audit
Messaging Recommendations
Perfect for teams looking to sharpen their narrative and give reps confidence fast.
Edge
Everything in Foundations, plus ongoing support as your market evolves.
Includes:
All Foundations deliverables
Ongoing Competitive Intel Drops
Win/Loss Insights
Launch Support for new messaging or new markets
Ad hoc analysis for emerging competitors or shifts in buyer beliefs
Ideal for companies moving through inflection points (new funding, new segments, category creation, or increasing pipeline pressure).
Let’s Clarify the Story Your Market Is Already Living In
Buyers bring their own beliefs to every interaction. Your ability to understand and align with those beliefs is what wins (or loses) deals.