Outmaneuver your competitors. Win the deals they think are theirs.
Flank arms B2B SaaS teams with the intel and collateral to flip the competitive script. Fast, sharp, and built for founders and go-to-market teams who can’t afford to play it safe.
You’re grinding in the shadows of louder, well-funded rivals. We help you cut through the noise and win head-to-head.
GTM Leaders
Every quarter is a fight to hit pipeline targets with too few resources and too little time. We give your GTM team sharper weapons to win now.
Product Marketers
You’re expected to out-message the competition, enable sales, and keep assets fresh. We make sure you never fall behind.
Common pains
Early-Stage Founders
Buried in noise while louder rivals grab the spotlight
Losing deals you should win because your story isn’t landing
Hit with “Why you?” in every meeting and stuck without a sharp, unforgettable answer
GTM Leaders
Deals stall because your reps get blindsided when buyers drop a competitor’s name
You don’t really know why you’re winning or losing
Intel is scattered in whispers and docs, leaving your team scrambling when it matters most
Product Marketers
Always sprinting to catch up, cranking out decks that expire before the next quarter
Sales needs better assets, but you’re juggling launches, stakeholders, and enablement fires
Your messaging sounds the same, and every day you’re a step behind louder rivals
How Flank helps
Competitive Landscape Analysis
Find out exactly who you’re up against and what’s working for them. Fast.
We map your competitive set by relevance, not noise, and compare value props through the lens of your ICP. You walk away with a focused view of where to play, who to ignore, and how to win.
Battlecards
Short, ruthless, and deal-ready. Built for the moment your rep is asked, “Why not the other guys?”
We create concise, custom content that cuts to what matters: key differentiation, landmine prep, and objection handling. Designed for live conversations, not shelfware.
Win/Loss Insights
Stop guessing why you lost. Hear it straight from the voices in the field, and use it to sharpen your next pitch.
We don’t just ask what happened. We uncover what drove the outcome. By interviewing your team, we uncover patterns in how you’re winning, where you’re losing, and how competitors are showing up.
Competitive Intel Drops
We drop meaningful intel when it matters, not in a dusty quarterly deck.
We surface key competitor signals (earnings calls, product releases, partnership announcements, etc.) and break down what it means and how to respond.
Want us to build it or empower your team to run it?
We can deliver these services directly or structure AI-ready workflows and prompts so your team can maintain and evolve them on their own.
Why Flank feels different
You get the A team, every time
Most firms hand you juniors. With Flank, you work directly with us: operators with 16 years of combined competitive intel experience. We’ve built CI programs from scratch into world-class functions, and now we bring that expertise straight to your account.
Outside your org, inside your fight
Internal competitor intel is usually siloed, biased, or watered down. We cut through your echo chamber with the real signals your rivals hope you don't notice.
Ready on day one
Most CI programs take 6+ months to stand up. That’s 6 months of lost deals. We put new assets in your hands in weeks so you can start swinging now, not next quarter.
Pick your firepower
Foundation
Best for: Founders who need to start winning real head-to-heads.
What you get:
Competitive landscape mapped in plain English. Who you’re up against, how they sell, and where they’re vulnerable.
A crisp differentiation story you can actually use with investors and in first sales calls.
Outcome: You walk into every conversation knowing exactly how to answer “Why you vs. them?” with confidence.
Momentum
Best for: GTM leaders under pressure to hit targets now.
What you get:
Everything in Foundation
Battlecards built for the moment a buyer says “We’re also looking at Competitor X.”
Win/Loss interviews that show you why deals are slipping, and how to stop the bleeding.
Outcome: Your reps sound sharper and stop losing to weaker rivals with louder stories.
Edge
Best for: Teams already in the fight who can’t afford to miss a move.
What’s Included:
Everything in Momentum
Continuous intel drops (funding rounds, product releases, earnings calls) delivered when it matters, not weeks later.
Optional enablement boosts: updated decks, talk tracks, and messaging so your team never shows up under-armed.
Outcome: You’re not reacting to competitors. You’re dictating the fight.
Your competitors aren’t waiting. Why should you?
Every week you delay, your competitors gain momentum. Let’s stop that.