About Us
About Flank
We didn’t set out to become competitive intelligence experts.
We started by reading 10-Ks, investor decks, and earnings transcripts—not because someone told us to, but because we were obsessed with understanding how businesses worked. From the beginning, our goal wasn’t just to track competitors. It was to understand the business first (what it was solving for, where the pressure points were) and only then analyze how competitors were attacking or reacting to those realities.
We built our first CI program from scratch at a B2B SaaS company nearly a decade ago. Just two operators trying to help Sales win more deals, give Marketing a sharper edge, and guide Product’s roadmap with grounded insight.
What we saw back then hasn’t changed.
Most companies still misunderstand what competitive intelligence actually is and how powerful it can be when it’s done right.
Since then, we’ve built and led CI programs across fintech, cybersecurity, customer experience, and edtech startups. Every time, we started from zero and turned CI into a high-impact function. Trusted by Sales. Leaned on by Product. Embedded into board-level strategy. We got there by earning trust. That was always priority one. And we take that trust seriously. Our reputation is built on it.
Over time, we’ve learned what works. What doesn’t.
What stakeholders say they want, and what they actually need.
We built Flank to see the market through your buyer’s eyes and tell you what they see. Not what you wish they saw.
Our aim is to first find the truth in your competitive market. Then help you win. Period.
— Co-Founders of Flank
Our guiding values
Tell the truth
We don’t sugarcoat, spin, or serve up what you want to hear. We believe the most valuable competitive intelligence is raw, direct, and sometimes uncomfortable because that’s the kind that actually helps you win. Flattery doesn’t close deals. Truth does. We’re here to tell you what’s real.
Do it right
We believe in playing sharp, not shady. That means no impersonation and no working both sides of the table. If you work with us, we don’t work with your direct competitor. Period. We hold ourselves to a high standard and expect the same from the people we partner with.
Make it matter
CI that sits on a shelf is a waste of time. We don’t flood you with information. Every insight we deliver is built to sharpen messaging, shift strategy, or win deals. If it doesn’t move the needle, it doesn’t make the cut.
Earn your trust
The trust we build with Sales, Marketing, and Product leaders is everything and we don’t take it lightly. That trust comes from always knowing what’s happening in the market and showing up with timely, useful intelligence they can act on. Our partners know we’re on it. They count on us to see what’s coming and we stake our reputation on consistently delivering.